Product of the Year Announces 2025 Winners Duropedic Back Magic
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Livein Orthopaedic Mattress is a smart choice for pressure-relieving sleep
Back Magic Orthopaedic balances durability with comfort
Duropedic Range might be panacea you need for back pain
The Avalon Posture Pro is an investment in your health
Duroflex Wave Kinect Mattress brings intelligent comfort into your life
Product of the Year Announces 2025 Winners Duroflex Wave Smart Adjustable Bed
Avalon Posture Pro is an outstanding recliner, best I’ve used for relaxation
Duroflex Livein is one of the best latex foam mattress for pain-free sleep and reliable firmness
Product of the Year Announces 2025 Winners- Duropedic Back Magic and Wave
Kinect Strength Mattress ensures a combination of comfort, technology, and longevity
How Sleep Shapes Mind
When sleep falters, dreams fade. Our WTD (Ex-CMD), Mathew Chandy speaks with India Today to discuss how a sleepless nation is losing out while dreams hold the key to creativity and growth.
How Sleep Shapes Mind
When sleep falters, dreams fade. Our WTD (Ex-CMD), Mathew Chandy speaks with India Today to discuss how a sleepless nation is losing out while dreams hold the key to creativity and growth.
For over 60 years, we’ve delivered quality sleep solutions to businesses across industries. With integrity, innovation, and fairness at our core, we provide premium sleep and furniture solutions tailored to your every need.
60+ Years of Trusted Comfort Solutions
For over 60 years, we’ve delivered quality sleep solutions to businesses across industries. With integrity, innovation, and fairness at our core, we provide premium sleep and furniture solutions tailored to your every need.
How Duroflex Fuels Virat Kohli’s Recovery
When you think of Virat Kohli, you think of precision, discipline, and a relentless drive to be better than yesterday. Every run, every sprint, every hour at the gym reflects his commitment to excellence. But the part of his routine that rarely gets spoken about is what happens when the lights go off and the world goes quiet sleep.
For Virat, rest isn’t a pause in his routine. It’s the foundation of it.
He often says that while athletes focus heavily on diet and workouts, true performance comes from lifestyle, and at the heart of that lifestyle is sleep.
You have to sleep at a certain time and make sure you get the right number of hours every night to wake up in the prime physical condition,” he explains. “If I was sleeping well, I didn’t need extra recovery like ice baths or pool sessions… I sleep really well, and I sleep for a long period, so that really helps me to recover more than anything else.
Those words mirror what Duroflex has believed for decades: recovery is the hidden half of performance. For someone like Virat, whose body and mind are pushed to their limits every day, consistent quality sleep isn’t optional it’s essential.
On King’s Duty: The Mattress That Travels With Him
During the 2024 World Cup, Virat was constantly on the move: new cities, changing climates, and unfamiliar hotel rooms. To ensure his rest remained uninterrupted, Duroflex stepped in to maintain consistency where it mattered most his sleep surface. His trusted Back Magic Pro Orthopedic Mattress followed him wherever he played.
For an athlete whose body relies on precise recovery, switching between soft and hard hotel beds simply isn’t an option. Even a subtle change in support can affect rest, focus, and muscle restoration. By bringing his mattress wherever he went, Duroflex made sure that every night felt familiar the same comfort, the same support, the same recovery he trusts at home.
It was more than a logistical feat; it was a statement of commitment. While the King played for the nation, Duroflex was on King’s duty, ensuring his rest stayed as consistent and dependable as his game.
Why Duropedic Works for Athletes
The Duroflex Duropedic range is built on the science of recovery. Every layer is designed to support active bodies and demanding routines.
Perfect Spinal Alignment: The 5-zone orthopedic support system provides targeted firmness across the body, ensuring natural spinal alignment and reduced pressure points.
High Breathability: Engineered for airflow and temperature regulation, it helps prevent heat build-up so the body can reach deep, restorative sleep.
Just the Right Firmness: A balanced comfort profile delivers stability without stiffness, helping muscles and joints relax fully after long hours of training or travel.
It’s a design trusted by athletes and perfected for everyone who values deep, rejuvenating rest.
A Partnership Beyond Endorsement
Virat Kohli’s association with Duroflex is built on shared values: both look at performance through a holistic lens not just what the body does, but how it heals.
Over the years, Duroflex has evolved from being a sleep brand to a science-backed comfort brand. We want to help people, from world-class athletes to everyday dreamers, wake up better prepared for whatever the day brings.
A Birthday Tribute to the Power of Rest
As the nation celebrates Virat Kohli today, we celebrate the mindset that makes him timeless: the discipline to rest as hard as he trains.
Here’s to the nights that rebuild champions.Here’s to the sleep that powers the King.
Explore the Duroflex Duropedic range: designed for deep recovery, trusted by the best.
How Duroflex Fuels Virat Kohli’s Recovery
When you think of Virat Kohli, you think of precision, discipline, and a relentless drive to be better than yesterday. Every run, every sprint, every hour at the gym reflects his commitment to excellence. But the part of his routine that rarely gets spoken about is what happens when the lights go off and the world goes quiet sleep.
For Virat, rest isn’t a pause in his routine. It’s the foundation of it.
He often says that while athletes focus heavily on diet and workouts, true performance comes from lifestyle, and at the heart of that lifestyle is sleep.
You have to sleep at a certain time and make sure you get the right number of hours every night to wake up in the prime physical condition,” he explains. “If I was sleeping well, I didn’t need extra recovery like ice baths or pool sessions… I sleep really well, and I sleep for a long period, so that really helps me to recover more than anything else.
Those words mirror what Duroflex has believed for decades: recovery is the hidden half of performance. For someone like Virat, whose body and mind are pushed to their limits every day, consistent quality sleep isn’t optional it’s essential.
On King’s Duty: The Mattress That Travels With Him
During the 2024 World Cup, Virat was constantly on the move: new cities, changing climates, and unfamiliar hotel rooms. To ensure his rest remained uninterrupted, Duroflex stepped in to maintain consistency where it mattered most his sleep surface. His trusted Back Magic Pro Orthopedic Mattress followed him wherever he played.
For an athlete whose body relies on precise recovery, switching between soft and hard hotel beds simply isn’t an option. Even a subtle change in support can affect rest, focus, and muscle restoration. By bringing his mattress wherever he went, Duroflex made sure that every night felt familiar the same comfort, the same support, the same recovery he trusts at home.
It was more than a logistical feat; it was a statement of commitment. While the King played for the nation, Duroflex was on King’s duty, ensuring his rest stayed as consistent and dependable as his game.
Why Duropedic Works for Athletes
The Duroflex Duropedic range is built on the science of recovery. Every layer is designed to support active bodies and demanding routines.
Perfect Spinal Alignment: The 5-zone orthopedic support system provides targeted firmness across the body, ensuring natural spinal alignment and reduced pressure points.
High Breathability: Engineered for airflow and temperature regulation, it helps prevent heat build-up so the body can reach deep, restorative sleep.
Just the Right Firmness: A balanced comfort profile delivers stability without stiffness, helping muscles and joints relax fully after long hours of training or travel.
It’s a design trusted by athletes and perfected for everyone who values deep, rejuvenating rest.
A Partnership Beyond Endorsement
Virat Kohli’s association with Duroflex is built on shared values: both look at performance through a holistic lens not just what the body does, but how it heals.
Over the years, Duroflex has evolved from being a sleep brand to a science-backed comfort brand. We want to help people, from world-class athletes to everyday dreamers, wake up better prepared for whatever the day brings.
A Birthday Tribute to the Power of Rest
As the nation celebrates Virat Kohli today, we celebrate the mindset that makes him timeless: the discipline to rest as hard as he trains.
Here’s to the nights that rebuild champions.Here’s to the sleep that powers the King.
Explore the Duroflex Duropedic range: designed for deep recovery, trusted by the best.
I got only 4 hours of sleep last night!”“That’s still a lot, man! I haven’t slept in the last 48 hours…still going strong thanks to black coffee.
Does this conversation sound familiar? That’s because all of us have either done this or have had friends and colleagues brag about the lack of sleep. In today’s fast-paced world, being permanently exhausted is almost a badge of honour.
For every late-night email you send, your mind tells you that you’re on the right path and your body begs for rest. In a culture that glorifies hustle, reclaiming your quiet hours is how you take back control of your mind and body.
The Toll of Being ‘Always On’
The human body wasn’t designed to operate in perpetual overdrive. Waking up cranky or tired after barely getting any sleep is your body’s way of reminding you to rest.
Research from Harvard Medical School shows that chronic sleep deprivation elevates cortisol (the body’s primary stress hormone), disrupts glucose metabolism, and increases the risk of cardiovascular disease and hypertension. Over time, the body loses its natural rhythm, making recovery harder even when you do sleep.
Hustle culture glorifies constant productivity. It also hides the fact that most people who claim to function on less sleep also experience anxiety, burnout, and physical fatigue.
Reframing Rest: From Weakness to Power
Sleeping 7-8 hours a day should not be a luxury. It is when your body repairs muscle fibres, replenishes hormones, and resets emotional equilibrium. As Matthew Walker wrote in Why We Sleep, “sleep is the single most effective thing we can do to reset our brain and body health each day.”
Deep sleep triggers the release of growth hormones, boosts immune function, and clears out metabolic waste from the brain through what scientists call the glymphatic system — the brain’s own detox network.
When life gets chaotic (as it often does), sleep is the first thing to go for a toss. Funnily enough, it is a good night’s rest that can help your prefrontal cortex — the brain’s decision-making centre — function optimally, keeping emotional reactivity in check. As one study from the National Institutes of Health notes, restorative sleep directly improves emotional regulation and resilience, reducing the impact of daily stressors on the nervous system.
Modern Stress vs. Natural Recovery
Our modern-day lifestyle is not in sync with our biological system. Sure, our body is supposed to deal with short bursts of stress, followed by periods of rest and relaxation. Somehow, we are living in a world that thrives on the exact opposite.
Constant connectivity, doomscrolling, and lack of work-life balance keep the body in a state of alert. There is never enough time to unwind, repair, or release stored tension. We wake up tired not because we slept too little — but because our sleep wasn’t restorative.
Small Acts of Resistance: How to Reclaim Your Rest
The first thing you must understand is that rest is not just plain laziness — it is an essential part of your daily life. It is not easy to completely change your lifestyle, but you can make small changes that will compound with time:
Set Your Rhythm
Go to bed and wake up at the same time every day. This will strengthen your circadian rhythm, the body’s internal clock that governs sleep quality and energy levels.
Protect Your Environment
Stop bringing your work to bed. Your bedroom should be a quiet space for you to unwind. Try to keep screens away for at least an hour before bed.
Redefine Productivity
Recognise recovery as part of performance. The world’s top athletes and leaders protect their sleep like a meeting they can’t miss — because they know rest fuels clarity and endurance.
Choose the Right Sleep Surface
Your body heals best when it’s properly supported. A mattress that aligns the spine, relieves pressure points, and promotes airflow enhances muscle recovery and stress relief throughout the night.
In a world that measures worth by how busy you are, resting well is an act of quiet strength.
— Duroflex Sleep Experts
For over five decades, Duroflex has stood for scientifically engineered sleep. Every mattress and pillow is designed to de-stress and support the way your body restores itself. When you are intentional about the space where you rest, it pays off in the long run.
So tonight, when you choose to close your eyes, remember — you’re not switching off; you’re powering up for what’s next.
I got only 4 hours of sleep last night!”“That’s still a lot, man! I haven’t slept in the last 48 hours…still going strong thanks to black coffee.
Does this conversation sound familiar? That’s because all of us have either done this or have had friends and colleagues brag about the lack of sleep. In today’s fast-paced world, being permanently exhausted is almost a badge of honour.
For every late-night email you send, your mind tells you that you’re on the right path and your body begs for rest. In a culture that glorifies hustle, reclaiming your quiet hours is how you take back control of your mind and body.
The Toll of Being ‘Always On’
The human body wasn’t designed to operate in perpetual overdrive. Waking up cranky or tired after barely getting any sleep is your body’s way of reminding you to rest.
Research from Harvard Medical School shows that chronic sleep deprivation elevates cortisol (the body’s primary stress hormone), disrupts glucose metabolism, and increases the risk of cardiovascular disease and hypertension. Over time, the body loses its natural rhythm, making recovery harder even when you do sleep.
Hustle culture glorifies constant productivity. It also hides the fact that most people who claim to function on less sleep also experience anxiety, burnout, and physical fatigue.
Reframing Rest: From Weakness to Power
Sleeping 7-8 hours a day should not be a luxury. It is when your body repairs muscle fibres, replenishes hormones, and resets emotional equilibrium. As Matthew Walker wrote in Why We Sleep, “sleep is the single most effective thing we can do to reset our brain and body health each day.”
Deep sleep triggers the release of growth hormones, boosts immune function, and clears out metabolic waste from the brain through what scientists call the glymphatic system — the brain’s own detox network.
When life gets chaotic (as it often does), sleep is the first thing to go for a toss. Funnily enough, it is a good night’s rest that can help your prefrontal cortex — the brain’s decision-making centre — function optimally, keeping emotional reactivity in check. As one study from the National Institutes of Health notes, restorative sleep directly improves emotional regulation and resilience, reducing the impact of daily stressors on the nervous system.
Modern Stress vs. Natural Recovery
Our modern-day lifestyle is not in sync with our biological system. Sure, our body is supposed to deal with short bursts of stress, followed by periods of rest and relaxation. Somehow, we are living in a world that thrives on the exact opposite.
Constant connectivity, doomscrolling, and lack of work-life balance keep the body in a state of alert. There is never enough time to unwind, repair, or release stored tension. We wake up tired not because we slept too little — but because our sleep wasn’t restorative.
Small Acts of Resistance: How to Reclaim Your Rest
The first thing you must understand is that rest is not just plain laziness — it is an essential part of your daily life. It is not easy to completely change your lifestyle, but you can make small changes that will compound with time:
Set Your Rhythm
Go to bed and wake up at the same time every day. This will strengthen your circadian rhythm, the body’s internal clock that governs sleep quality and energy levels.
Protect Your Environment
Stop bringing your work to bed. Your bedroom should be a quiet space for you to unwind. Try to keep screens away for at least an hour before bed.
Redefine Productivity
Recognise recovery as part of performance. The world’s top athletes and leaders protect their sleep like a meeting they can’t miss — because they know rest fuels clarity and endurance.
Choose the Right Sleep Surface
Your body heals best when it’s properly supported. A mattress that aligns the spine, relieves pressure points, and promotes airflow enhances muscle recovery and stress relief throughout the night.
In a world that measures worth by how busy you are, resting well is an act of quiet strength.
— Duroflex Sleep Experts
For over five decades, Duroflex has stood for scientifically engineered sleep. Every mattress and pillow is designed to de-stress and support the way your body restores itself. When you are intentional about the space where you rest, it pays off in the long run.
So tonight, when you choose to close your eyes, remember — you’re not switching off; you’re powering up for what’s next.
What Your Body Is Trying to Tell You Through Pain
In ancient Ayurvedic practice, pain was perceived as the body’s essential warning sign. The human system was believed to be governed by three doshas — vata, pitta, and kapha — each representing movement, metabolism, and stability.
Pain, particularly joint or nerve pain, was often attributed to an excess of vata, the air element. When vata went out of balance, energy no longer flowed smoothly through the body’s channels (srotas), leading to stiffness, soreness, or fatigue.
It was observed on physical, moral, and spiritual planes, believed to be triggered by emotions, stress, and past karma. Healing was holistic, meant to restore your body’s natural balance through massage, herbal oils, meditation, and yoga.
Some of these ancient principles weren’t too far off the mark. Modern pain neuroscience mirrors this view — chronic pain today is known to intensify with emotional distress and poor nervous system regulation.
The Science of Pain: Explained
Pain begins with a trigger — an injury, strain, inflammation, or even prolonged poor posture. But it isn’t actually felt at the site of injury, it’s interpreted by the brain. Here’s how the process works:
Detection (Nociception): Nociceptors (specialised nerve endings) detect potential harm and convert it into an electrical signal.
Transmission: The electrical signal travels through peripheral nerves to the spinal cord via A-delta fibres (sharp pain) and C fibres (dull pain).
Processing in the Spinal Cord: The signal is filtered and can be amplified or muted.
Perception in the Brain: The signal reaches the thalamus, then different brain regions identify the location of the pain, assign emotion, and determine your reaction to it.
Response: The brain sends signals back down to the body to trigger actions like muscle tensing, releasing stress hormones, or prompting movement.
Common Ways Your Body Communicates Through Pain
Chronic pain is now a global epidemic. According to The Lancet Public Health, over 1 in 5 adults worldwide live with chronic pain that lasts longer than 3 months.
It's interesting to note that stress and pain share the same neural pathway. Both trigger the hypothalamic-pituitary-adrenal (HPA) axis, which means that chronic stress keeps your pain active.
Lack of movement can actually alter your pain perception. Today's sedentary lifestyles have a big role to play here — 9-5 desk jobs, long commutes, extended periods looking down at a device — these habits might seem innocuous, but can actually make your brain more sensitive to pain signals.
Here are some common ways your body may signal pain:
Neck and shoulder pain: Caused by tension from poor posture, screen time, or unsupportive pillows.
Lower back pain: From sedentary habits, weak core, or lack of lumbar/spinal support while sleeping or seated.
Joint stiffness: Arises through dehydration, poor circulation, or lack of movement.
Morning aches: From poor sleep posture or wrong mattress/pillow firmness.
Headaches or eye strain: Stress overload or misalignment in the cervical spine.
Listening to Your Body: Practical Steps
Pain perception is more than physical; it involves several steps of neurological and emotional processing. That’s why stress, poor sleep, and anxiety can exacerbate pain signals, because they make the nervous system more sensitive. Conversely, relaxation, good posture, deep sleep, and supportive mattresses and pillows can help dampen those signals. Here are some steps to keep in mind:
Don't medicate until absolutely necessary. First try gentle stretches, hydration, or posture checks.
Maintain mobility. If your daily routines involve long desk hours, remember to stretch your legs every 20 minutes.
Track your pain and keep a note of when/where it occurs — patterns reveal causes.
Prioritize recovery tools; ergonomic pillows, supportive mattresses, and mindful rest make a difference.
Take steps to de-stress. According to Harvard Medical School, meditation can physically shrink pain-processing areas in the brain. Stress and pain go hand in hand; relaxation practices reduce sensitivity.
The Role of Rest, Recovery & Sleep
It undergoes crucial recovery processes that allow your body’s pain regulatory systems to function effectively.
First off, it regulates and balances your hormones and neurotransmitters. Deep sleep promotes the production of anti-inflammatory cytokines, which reduces inflammation in muscles and joints — a key source of chronic pain. It balances your hormones by increasing the secretion of the growth hormone which is vital for tissue repair, and also regeneration of muscle fibers and connective tissues.
At the same time, cortisol levels (the body’s stress hormone) drop during the early stages of sleep, reducing the impact of stress on your pain (since they share a common axis, the HPA). It also maintains optimal levels of dopamine and serotonin, the "happy hormones", which affect both your mood and pain regulation. Low levels heighten pain perception.
Deep sleep also regulates the pain-inhibitory pathways, which is basically your brain's pain control system. Lack of sleep weakens these mechanisms, which increases your nervous system's sensitivity to pain stimuli. During rest, “rest-and-digest” mode takes centre stage, leading to reducing muscle tension, heart rate, and stress responses — all of which contribute to lowering pain perception.
From Pain to Awareness
Sleep is an active part of the healing process, as crucial to recovery as medication or diet. It acts as a biological reset, restoring hormonal, neural, and inflammatory balance. When you sleep right, it’s half the battle fought.
What Your Body Is Trying to Tell You Through Pain
In ancient Ayurvedic practice, pain was perceived as the body’s essential warning sign. The human system was believed to be governed by three doshas — vata, pitta, and kapha — each representing movement, metabolism, and stability.
Pain, particularly joint or nerve pain, was often attributed to an excess of vata, the air element. When vata went out of balance, energy no longer flowed smoothly through the body’s channels (srotas), leading to stiffness, soreness, or fatigue.
It was observed on physical, moral, and spiritual planes, believed to be triggered by emotions, stress, and past karma. Healing was holistic, meant to restore your body’s natural balance through massage, herbal oils, meditation, and yoga.
Some of these ancient principles weren’t too far off the mark. Modern pain neuroscience mirrors this view — chronic pain today is known to intensify with emotional distress and poor nervous system regulation.
The Science of Pain: Explained
Pain begins with a trigger — an injury, strain, inflammation, or even prolonged poor posture. But it isn’t actually felt at the site of injury, it’s interpreted by the brain. Here’s how the process works:
Detection (Nociception): Nociceptors (specialised nerve endings) detect potential harm and convert it into an electrical signal.
Transmission: The electrical signal travels through peripheral nerves to the spinal cord via A-delta fibres (sharp pain) and C fibres (dull pain).
Processing in the Spinal Cord: The signal is filtered and can be amplified or muted.
Perception in the Brain: The signal reaches the thalamus, then different brain regions identify the location of the pain, assign emotion, and determine your reaction to it.
Response: The brain sends signals back down to the body to trigger actions like muscle tensing, releasing stress hormones, or prompting movement.
Common Ways Your Body Communicates Through Pain
Chronic pain is now a global epidemic. According to The Lancet Public Health, over 1 in 5 adults worldwide live with chronic pain that lasts longer than 3 months.
It's interesting to note that stress and pain share the same neural pathway. Both trigger the hypothalamic-pituitary-adrenal (HPA) axis, which means that chronic stress keeps your pain active.
Lack of movement can actually alter your pain perception. Today's sedentary lifestyles have a big role to play here — 9-5 desk jobs, long commutes, extended periods looking down at a device — these habits might seem innocuous, but can actually make your brain more sensitive to pain signals.
Here are some common ways your body may signal pain:
Neck and shoulder pain: Caused by tension from poor posture, screen time, or unsupportive pillows.
Lower back pain: From sedentary habits, weak core, or lack of lumbar/spinal support while sleeping or seated.
Joint stiffness: Arises through dehydration, poor circulation, or lack of movement.
Morning aches: From poor sleep posture or wrong mattress/pillow firmness.
Headaches or eye strain: Stress overload or misalignment in the cervical spine.
Listening to Your Body: Practical Steps
Pain perception is more than physical; it involves several steps of neurological and emotional processing. That’s why stress, poor sleep, and anxiety can exacerbate pain signals, because they make the nervous system more sensitive. Conversely, relaxation, good posture, deep sleep, and supportive mattresses and pillows can help dampen those signals. Here are some steps to keep in mind:
Don't medicate until absolutely necessary. First try gentle stretches, hydration, or posture checks.
Maintain mobility. If your daily routines involve long desk hours, remember to stretch your legs every 20 minutes.
Track your pain and keep a note of when/where it occurs — patterns reveal causes.
Prioritize recovery tools; ergonomic pillows, supportive mattresses, and mindful rest make a difference.
Take steps to de-stress. According to Harvard Medical School, meditation can physically shrink pain-processing areas in the brain. Stress and pain go hand in hand; relaxation practices reduce sensitivity.
The Role of Rest, Recovery & Sleep
It undergoes crucial recovery processes that allow your body’s pain regulatory systems to function effectively.
First off, it regulates and balances your hormones and neurotransmitters. Deep sleep promotes the production of anti-inflammatory cytokines, which reduces inflammation in muscles and joints — a key source of chronic pain. It balances your hormones by increasing the secretion of the growth hormone which is vital for tissue repair, and also regeneration of muscle fibers and connective tissues.
At the same time, cortisol levels (the body’s stress hormone) drop during the early stages of sleep, reducing the impact of stress on your pain (since they share a common axis, the HPA). It also maintains optimal levels of dopamine and serotonin, the "happy hormones", which affect both your mood and pain regulation. Low levels heighten pain perception.
Deep sleep also regulates the pain-inhibitory pathways, which is basically your brain's pain control system. Lack of sleep weakens these mechanisms, which increases your nervous system's sensitivity to pain stimuli. During rest, “rest-and-digest” mode takes centre stage, leading to reducing muscle tension, heart rate, and stress responses — all of which contribute to lowering pain perception.
From Pain to Awareness
Sleep is an active part of the healing process, as crucial to recovery as medication or diet. It acts as a biological reset, restoring hormonal, neural, and inflammatory balance. When you sleep right, it’s half the battle fought.
Duroflex for Business
Duroflex for Business
Hostels • Enterprise • Hotels • Office
We provide leading sleep solutions designed for the hospitality, healthcare, and institutional sectors. Our mattresses combine luxury, durability, and innovation for an exceptional sleep experience.
