Product of the Year Announces 2025 Winners Duropedic Back Magic
Duroflex is the flag bearer of the latest in sleep technology
Alia Bhatt approves of this unique research-backed mattress that provides a sleep experience like no other
With its ergonomic design, Avalon Pro Recliner provides a great seating experience
Livein Orthopaedic Mattress is a smart choice for pressure-relieving sleep
Back Magic Orthopaedic balances durability with comfort
Duropedic Range might be panacea you need for back pain
The Avalon Posture Pro is an investment in your health
Duroflex Wave Kinect Mattress brings intelligent comfort into your life
Product of the Year Announces 2025 Winners Duroflex Wave Smart Adjustable Bed
Avalon Posture Pro is an outstanding recliner, best I’ve used for relaxation
Duroflex Livein is one of the best latex foam mattress for pain-free sleep and reliable firmness
Product of the Year Announces 2025 Winners- Duropedic Back Magic and Wave
Kinect Strength Mattress ensures a combination of comfort, technology, and longevity
How Sleep Shapes Mind
When sleep falters, dreams fade. Our WTD (Ex-CMD), Mathew Chandy speaks with India Today to discuss how a sleepless nation is losing out while dreams hold the key to creativity and growth.
How Sleep Shapes Mind
When sleep falters, dreams fade. Our WTD (Ex-CMD), Mathew Chandy speaks with India Today to discuss how a sleepless nation is losing out while dreams hold the key to creativity and growth.
For over 60 years, we’ve delivered quality sleep solutions to businesses across industries. With integrity, innovation, and fairness at our core, we provide premium sleep and furniture solutions tailored to your every need.
60+ Years of Trusted Comfort Solutions
For over 60 years, we’ve delivered quality sleep solutions to businesses across industries. With integrity, innovation, and fairness at our core, we provide premium sleep and furniture solutions tailored to your every need.
Shreyanka Patil has quickly emerged as one of Indian women's cricket's most exciting young all-rounders. The 2024 WPL Purple Cap winner delivered a match-winning 4/12 in the final and earned her place in the Indian national squad. But her journey to the top wasn't without setbacks.
"Shin splints, a wrist injury, a fractured thumb, and eleven long months away from the field, and then coming back to win the T20 league and earning my place back in the Indian squad - through it all, I learned something very important," Shreyanka says. "What you do after the match matters just as much as what you do during it."
The Rebound Test That Changed Everything
"Today, I'm not bowling to batters," Shreyanka explains, standing in the practice nets with the ball in hand. "Instead, I'm bowling to check the rebound of mattresses. Because the way they respond decides how much energy you save while sleeping."
First up: foam. She sends down a short-pitched delivery. The ball rebounds to 5 feet. The result? Traditional foam absorbs energy. Your body sinks in, and when you need to move during the night, your muscles work harder to reposition. The material takes your energy and keeps it.
Next: grid technology. 5 feet of rebound Grid technology promises better support than basic foam, but the rebound test showed the same result. Your body still has to compensate for the lack of energy return.
Finally: Duroflex Airboost with AirKnit technology. The ball rockets back to 6 feet, a full foot higher. "A clear winner, isn't it?" she chimes in. The high-rebound technology responds dynamically when you move. Instead of sinking and staying stuck, the mattress bounces back. Movement becomes effortless and energy is conserved.
View this post on Instagram
A post shared by Shreyanka Patil (@shreyanka_patil31)
What Rebound Actually Means for Athletes
When Shreyanka talks about rebound, she's describing something every athlete experiences but few understand: the hidden energy cost of poor sleep.
"Rebound matters actually," she emphasises. "It makes moving at night easier, so you're not struggling to turn over. It helps you sleep more comfortably and wake up with more energy for match day."
Here's the science: During sleep, you move. You shift positions, adjust your body, turn from side to side, typically 30 to 40 times a night. On a low-rebound mattress, every movement becomes work. You sink in. Your muscles engage to lift you out and reposition. Each turn drains a little energy. By morning, you've done a subtle workout in your sleep without realizing it.
On a high-rebound mattress, the surface responds to your movement. When you shift, it gives back energy. Turning over becomes effortless. Your muscles stay relaxed. That energy you would've spent fighting your mattress? You wake up with it still in the tank.
Why Shreyanka Switched to Airboost
"That's why, after seeing the rebound results, I've decided to switch to Duroflex Airboost," Shreyanka says.
For her, it's a performance decision based on measurable evidence and lived experience from her comeback journey.
Young athletes often think success is built entirely on training intensity. Train harder, practice longer, push through pain. Shreyanka believed that too, until injury forced her to understand the other half of the equation.
Elite recovery means understanding that what happens during those 8 hours of sleep directly impacts what you can do during those 8 hours of training or competition. Your body rebuilds itself overnight. Muscles repair. Tissues regenerate. Energy stores replenish. But only if the conditions are right.
Airboost responds dynamically to your body's movement during sleep, returning energy instead of absorbing it. You wake up restored, not depleted.
Recovery is your competitive edge. Choose Duroflex Airboost, the mattress that bounces back so you can too.
Shreyanka Patil has quickly emerged as one of Indian women's cricket's most exciting young all-rounders. The 2024 WPL Purple Cap winner delivered a match-winning 4/12 in the final and earned her place in the Indian national squad. But her journey to the top wasn't without setbacks.
"Shin splints, a wrist injury, a fractured thumb, and eleven long months away from the field, and then coming back to win the T20 league and earning my place back in the Indian squad - through it all, I learned something very important," Shreyanka says. "What you do after the match matters just as much as what you do during it."
The Rebound Test That Changed Everything
"Today, I'm not bowling to batters," Shreyanka explains, standing in the practice nets with the ball in hand. "Instead, I'm bowling to check the rebound of mattresses. Because the way they respond decides how much energy you save while sleeping."
First up: foam. She sends down a short-pitched delivery. The ball rebounds to 5 feet. The result? Traditional foam absorbs energy. Your body sinks in, and when you need to move during the night, your muscles work harder to reposition. The material takes your energy and keeps it.
Next: grid technology. 5 feet of rebound Grid technology promises better support than basic foam, but the rebound test showed the same result. Your body still has to compensate for the lack of energy return.
Finally: Duroflex Airboost with AirKnit technology. The ball rockets back to 6 feet, a full foot higher. "A clear winner, isn't it?" she chimes in. The high-rebound technology responds dynamically when you move. Instead of sinking and staying stuck, the mattress bounces back. Movement becomes effortless and energy is conserved.
View this post on Instagram
A post shared by Shreyanka Patil (@shreyanka_patil31)
What Rebound Actually Means for Athletes
When Shreyanka talks about rebound, she's describing something every athlete experiences but few understand: the hidden energy cost of poor sleep.
"Rebound matters actually," she emphasises. "It makes moving at night easier, so you're not struggling to turn over. It helps you sleep more comfortably and wake up with more energy for match day."
Here's the science: During sleep, you move. You shift positions, adjust your body, turn from side to side, typically 30 to 40 times a night. On a low-rebound mattress, every movement becomes work. You sink in. Your muscles engage to lift you out and reposition. Each turn drains a little energy. By morning, you've done a subtle workout in your sleep without realizing it.
On a high-rebound mattress, the surface responds to your movement. When you shift, it gives back energy. Turning over becomes effortless. Your muscles stay relaxed. That energy you would've spent fighting your mattress? You wake up with it still in the tank.
Why Shreyanka Switched to Airboost
"That's why, after seeing the rebound results, I've decided to switch to Duroflex Airboost," Shreyanka says.
For her, it's a performance decision based on measurable evidence and lived experience from her comeback journey.
Young athletes often think success is built entirely on training intensity. Train harder, practice longer, push through pain. Shreyanka believed that too, until injury forced her to understand the other half of the equation.
Elite recovery means understanding that what happens during those 8 hours of sleep directly impacts what you can do during those 8 hours of training or competition. Your body rebuilds itself overnight. Muscles repair. Tissues regenerate. Energy stores replenish. But only if the conditions are right.
Airboost responds dynamically to your body's movement during sleep, returning energy instead of absorbing it. You wake up restored, not depleted.
Recovery is your competitive edge. Choose Duroflex Airboost, the mattress that bounces back so you can too.
Long flights, bumpy road trips, and endless layovers often leave travelers with stiff necks, poor naps, and being tired upon arrival. Imagine if your travel pillow actively helped you ease away your tension instead of just cradling your head. Travel comfort has evolved with neck massager pillows, blending support with therapeutic relief.
The Duroflex Neuma Thermo Neck Massager Pillow is a smarter alternative, combining high-resilience memory foam with massage functions for on-the-go relief.
The Problem with Traditional Travel Pillows
People often depend on traditional travel neck pillows when they frequently take flights, or drive on roads. But the truth is, traditional travel pillows offer very limited support, forcing awkward neck angles that can build tension over hours. They provide no active relaxation, allowing stiffness to accumulate during immobility. It’s a pillow that supports your neck,but doesn’t reduce neck pain or promote proper blood flow, they just take up space and fail to combat post-journey exhaustion.
The Rise of 2-in-1 Neck Massager Pillows
Enter the neck massager pillow: a dual-purpose innovation blending cushioning with targeted therapy. These devices actively knead muscles, outperforming static pillows by improving circulation and relaxation. An air massage pillow study showed significant drops in pain intensity and sensitivity versus contour pillows.
For frequent travelers, this 2-in-1 design saves space while delivering spa-like results. Users praise deep tissue relief and circulation boosts during flights, making it ideal for business trips or commutes. Shiatsu massage techniques successfully reduce knots and stress, with 78% of users noting lower cortisol levels after regular use.
Duroflex Neuma Thermo Neck Massager Pillow
The Duroflex Neuma Thermo Neck Massager Pillow stands as the ultimate travel pillow and neck massager, merging portability with advanced wellness tech. Its ergonomic shape cradles the neck while built-in mechanisms deliver gentle, effective therapy to combat stiffness.
USB-C rechargeable and travel-friendly, it fits carry-ons effortlessly, with plush memory foam for neck comfort. This isn't just a neck massager, it's a daily recovery habit wrapped in high-resilience memory foam. The Neuma contours to the shape of your neck, delivering consistent, evenly distributed pressure without the hard edges or awkward fit of conventional electric neck massagers.
Two massage types and heat therapy give you complete control over your relief:
2D Shiatsu massage, or gliding massage moves continuously along the neck in a sweeping motion - best for unwinding general fatigue, post-commute stiffness, and the tension that builds through a long day at a desk.
Single-point massage applies focused, sustained pressure directly on stubborn knots and trigger points, the same targeted technique a physiotherapist uses manually, now available whenever you need it.
Built-in heat therapy relaxes and loosens muscles while enhancing blood circulation in the area.
Core Health Benefits, Backed by Science
Improved Circulation Gentle kneading with soothing heat helps stimulate blood flow, supporting faster recovery from long hours of sitting, whether at your desk or on the move.
Reduced Muscle Tension Shiatsu-inspired nodes work deep into tight spots, easing stiffness and releasing knots. It also helps relieve everyday neck strain and tension headaches.
Better, Deeper Rest By relaxing your muscles and supporting natural neck alignment, it helps you unwind more completely, so you can rest better, even during short breaks or while travelling.
Why Frequent Travelers Need This 2-in-1 Upgrade
Activate heat pre-flight for proactive relief.
Multiple modes to suit your needs: Shiatsu for deep tension relief, and gentle vibration for a quick, refreshing boost.
Pair with stretches during layovers.
Charge via USB for endless trips.
Who Should Skip Them: Avoid if you have fresh fractures, severe spine issues, clotting disorders, open wounds, or doctor warnings.
Grab the Duroflex Neuma Thermo Neck Massager Pillow if long hours of sitting leave you feeling stiff. It’s your easy, at-home way to unwind and get real relief, without the spa bill. Plus, it’s a perfect travel companion and just as useful in your everyday routine.
The Duroflex Neuma Thermo Neck Massager Pillow redefines travel recovery, turning downtime into therapy time.
Long flights, bumpy road trips, and endless layovers often leave travelers with stiff necks, poor naps, and being tired upon arrival. Imagine if your travel pillow actively helped you ease away your tension instead of just cradling your head. Travel comfort has evolved with neck massager pillows, blending support with therapeutic relief.
The Duroflex Neuma Thermo Neck Massager Pillow is a smarter alternative, combining high-resilience memory foam with massage functions for on-the-go relief.
The Problem with Traditional Travel Pillows
People often depend on traditional travel neck pillows when they frequently take flights, or drive on roads. But the truth is, traditional travel pillows offer very limited support, forcing awkward neck angles that can build tension over hours. They provide no active relaxation, allowing stiffness to accumulate during immobility. It’s a pillow that supports your neck,but doesn’t reduce neck pain or promote proper blood flow, they just take up space and fail to combat post-journey exhaustion.
The Rise of 2-in-1 Neck Massager Pillows
Enter the neck massager pillow: a dual-purpose innovation blending cushioning with targeted therapy. These devices actively knead muscles, outperforming static pillows by improving circulation and relaxation. An air massage pillow study showed significant drops in pain intensity and sensitivity versus contour pillows.
For frequent travelers, this 2-in-1 design saves space while delivering spa-like results. Users praise deep tissue relief and circulation boosts during flights, making it ideal for business trips or commutes. Shiatsu massage techniques successfully reduce knots and stress, with 78% of users noting lower cortisol levels after regular use.
Duroflex Neuma Thermo Neck Massager Pillow
The Duroflex Neuma Thermo Neck Massager Pillow stands as the ultimate travel pillow and neck massager, merging portability with advanced wellness tech. Its ergonomic shape cradles the neck while built-in mechanisms deliver gentle, effective therapy to combat stiffness.
USB-C rechargeable and travel-friendly, it fits carry-ons effortlessly, with plush memory foam for neck comfort. This isn't just a neck massager, it's a daily recovery habit wrapped in high-resilience memory foam. The Neuma contours to the shape of your neck, delivering consistent, evenly distributed pressure without the hard edges or awkward fit of conventional electric neck massagers.
Two massage types and heat therapy give you complete control over your relief:
2D Shiatsu massage, or gliding massage moves continuously along the neck in a sweeping motion - best for unwinding general fatigue, post-commute stiffness, and the tension that builds through a long day at a desk.
Single-point massage applies focused, sustained pressure directly on stubborn knots and trigger points, the same targeted technique a physiotherapist uses manually, now available whenever you need it.
Built-in heat therapy relaxes and loosens muscles while enhancing blood circulation in the area.
Core Health Benefits, Backed by Science
Improved Circulation Gentle kneading with soothing heat helps stimulate blood flow, supporting faster recovery from long hours of sitting, whether at your desk or on the move.
Reduced Muscle Tension Shiatsu-inspired nodes work deep into tight spots, easing stiffness and releasing knots. It also helps relieve everyday neck strain and tension headaches.
Better, Deeper Rest By relaxing your muscles and supporting natural neck alignment, it helps you unwind more completely, so you can rest better, even during short breaks or while travelling.
Why Frequent Travelers Need This 2-in-1 Upgrade
Activate heat pre-flight for proactive relief.
Multiple modes to suit your needs: Shiatsu for deep tension relief, and gentle vibration for a quick, refreshing boost.
Pair with stretches during layovers.
Charge via USB for endless trips.
Who Should Skip Them: Avoid if you have fresh fractures, severe spine issues, clotting disorders, open wounds, or doctor warnings.
Grab the Duroflex Neuma Thermo Neck Massager Pillow if long hours of sitting leave you feeling stiff. It’s your easy, at-home way to unwind and get real relief, without the spa bill. Plus, it’s a perfect travel companion and just as useful in your everyday routine.
The Duroflex Neuma Thermo Neck Massager Pillow redefines travel recovery, turning downtime into therapy time.
Sufiya Sufi hasn't just seen India's map. She's run it.
From the scorching 49°C heat of Rajasthan to the bone-chilling -15°C freeze of Leh. Across the Golden Quadrilateral. Kashmir to Kanyakumari. Manali to Leh. As an ultra-distance runner, she's pushed her body through every extreme this country has to offer.
Nine years. Countless medals. Records that most runners won't even attempt.
But here's what those nine years taught her - something that never makes it to the highlight reel, never gets a medal, and rarely gets mentioned in the post-race interviews:
"People only see the achievements," Sufiya says.
"They don't see the preparation. But I see both - the work before, and the recovery after."
For someone who's made a career of asking her body to do the impossible, recovery isn't optional. It's the difference between breaking records and breaking down.
What Athletes Know That You Should Too
Whether you're training for a 5K or just trying to stay consistent at the gym, your body operates on the same principle: stress, recover, adapt, improve.
Exercise challenges your muscles. Recovery is what helps them rebuild, adapt, and grow stronger. Skip the recovery, and you're just accumulating damage.
Sufiya's non-negotiable? Seven to eight hours of quality sleep. Sleep that maintains natural spinal alignment, prevents pressure buildup, and genuinely recharges energy reserves.
Over nine years, she's tried every recovery tool available. Foam rollers. Compression boots. Ice baths. Massage guns. All valuable. But none delivered the kind of foundational recovery support that comes from where you spend a third of your life: your mattress.
The Airboost Difference
Two months ago, Duroflex asked Sufiya to independently review India’s next-gen mattress technology, Airboost. After eight weeks, the difference wasn't subtle.
Watch her experience here: https://www.instagram.com/reel/DV5DfNjEo0P/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
"When I wake up, my body feels lighter. My muscles are more relaxed. And my energy is noticeably better," she says.
Airboost's AirKnit structure with 1 lakh+ support points works on three critical recovery dimensions:
Posture: Adaptive support that maintains natural spinal alignment, so your body isn't fighting gravity all night.
Breathability: 3X better airflow than conventional materials keeps your body in the thermoneutral zone, the temperature sweet spot for entering deep sleep, the stage essential for physical repair, stronger immunity,
Energy Restoration: Maximum rebound prevents excessive sinking, reducing the micro-effort your muscles expend throughout the night, so you're not burning energy while you sleep.
The result? You don't just sleep. You recover.
You Don't Have to Be an Ultra Runner
Here's the thing: Sufiya's needs might be extreme, but the principle applies to everyone who moves their body with intention.
If you're the person who shows up at the gym three times a week. If you're training for your first 10K. If you're the weekend warrior who plays football with friends. If you're the yoga enthusiast working on that headstand. Your recovery matters just as much.
Better recovery means better performance. Better performance means better results. Better results mean you actually stick with it. That's where transformation happens.
The Recovery Revolution
For too long, we've treated sleep like dead time, something that happens between the important parts of our day. Athletes know better. Sleep isn't downtime. It's when your body does its most important work.
Muscle repair. Tissue regeneration. Hormone regulation. Memory consolidation. Immune system strengthening. All of it happens while you're unconscious. The quality of that sleep directly determines the quality of everything else you do.
Sufiya Sufi is now a Duroflex athlete because she understands something fundamental: To run like an athlete, you have to recover like one.
You don't need to conquer ultra-marathons to deserve recovery-grade sleep. You just need to care about getting better at whatever you're doing, whether that's a faster 5K time, a heavier deadlift, or simply having the energy to keep showing up.
Start Your Recovery Today
The gap between where you are and where you want to be isn't just about training harder. It's about recovering smarter.
Sufiya runs across India. You might run around your neighborhood. But the principle is the same: Run hard. Recover harder.
Because the best version of you isn't built in the gym, on the track, or in the yoga studio. It's built in the hours between - when your body finally gets the support it needs to become stronger, faster, and better.
Experience Airboost at your nearest Duroflex Experience Centre and discover what recovery-first performance feels like.
Sufiya Sufi hasn't just seen India's map. She's run it.
From the scorching 49°C heat of Rajasthan to the bone-chilling -15°C freeze of Leh. Across the Golden Quadrilateral. Kashmir to Kanyakumari. Manali to Leh. As an ultra-distance runner, she's pushed her body through every extreme this country has to offer.
Nine years. Countless medals. Records that most runners won't even attempt.
But here's what those nine years taught her - something that never makes it to the highlight reel, never gets a medal, and rarely gets mentioned in the post-race interviews:
"People only see the achievements," Sufiya says.
"They don't see the preparation. But I see both - the work before, and the recovery after."
For someone who's made a career of asking her body to do the impossible, recovery isn't optional. It's the difference between breaking records and breaking down.
What Athletes Know That You Should Too
Whether you're training for a 5K or just trying to stay consistent at the gym, your body operates on the same principle: stress, recover, adapt, improve.
Exercise challenges your muscles. Recovery is what helps them rebuild, adapt, and grow stronger. Skip the recovery, and you're just accumulating damage.
Sufiya's non-negotiable? Seven to eight hours of quality sleep. Sleep that maintains natural spinal alignment, prevents pressure buildup, and genuinely recharges energy reserves.
Over nine years, she's tried every recovery tool available. Foam rollers. Compression boots. Ice baths. Massage guns. All valuable. But none delivered the kind of foundational recovery support that comes from where you spend a third of your life: your mattress.
The Airboost Difference
Two months ago, Duroflex asked Sufiya to independently review India’s next-gen mattress technology, Airboost. After eight weeks, the difference wasn't subtle.
Watch her experience here: https://www.instagram.com/reel/DV5DfNjEo0P/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
"When I wake up, my body feels lighter. My muscles are more relaxed. And my energy is noticeably better," she says.
Airboost's AirKnit structure with 1 lakh+ support points works on three critical recovery dimensions:
Posture: Adaptive support that maintains natural spinal alignment, so your body isn't fighting gravity all night.
Breathability: 3X better airflow than conventional materials keeps your body in the thermoneutral zone, the temperature sweet spot for entering deep sleep, the stage essential for physical repair, stronger immunity,
Energy Restoration: Maximum rebound prevents excessive sinking, reducing the micro-effort your muscles expend throughout the night, so you're not burning energy while you sleep.
The result? You don't just sleep. You recover.
You Don't Have to Be an Ultra Runner
Here's the thing: Sufiya's needs might be extreme, but the principle applies to everyone who moves their body with intention.
If you're the person who shows up at the gym three times a week. If you're training for your first 10K. If you're the weekend warrior who plays football with friends. If you're the yoga enthusiast working on that headstand. Your recovery matters just as much.
Better recovery means better performance. Better performance means better results. Better results mean you actually stick with it. That's where transformation happens.
The Recovery Revolution
For too long, we've treated sleep like dead time, something that happens between the important parts of our day. Athletes know better. Sleep isn't downtime. It's when your body does its most important work.
Muscle repair. Tissue regeneration. Hormone regulation. Memory consolidation. Immune system strengthening. All of it happens while you're unconscious. The quality of that sleep directly determines the quality of everything else you do.
Sufiya Sufi is now a Duroflex athlete because she understands something fundamental: To run like an athlete, you have to recover like one.
You don't need to conquer ultra-marathons to deserve recovery-grade sleep. You just need to care about getting better at whatever you're doing, whether that's a faster 5K time, a heavier deadlift, or simply having the energy to keep showing up.
Start Your Recovery Today
The gap between where you are and where you want to be isn't just about training harder. It's about recovering smarter.
Sufiya runs across India. You might run around your neighborhood. But the principle is the same: Run hard. Recover harder.
Because the best version of you isn't built in the gym, on the track, or in the yoga studio. It's built in the hours between - when your body finally gets the support it needs to become stronger, faster, and better.
Experience Airboost at your nearest Duroflex Experience Centre and discover what recovery-first performance feels like.
Duroflex for Business
Duroflex for Business
Hostels • Enterprise • Hotels • Office
We provide leading sleep solutions designed for the hospitality, healthcare, and institutional sectors. Our mattresses combine luxury, durability, and innovation for an exceptional sleep experience.
